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Although swiping was easy and convenient for regular mini-program users, new or infrequent users weren’t likely to discover programs on their own unless they accidentally swiped down or someone shared a program with them.įrom the WeChat home screen (left), users swipe down to see a list of recently used mini programs (right).

To see mini programs, users need to swipe down from the top this action reveals a list of recently used mini programs. Because WeChat’s primary function is chatting, the home screen is dedicated to recent conversations.

Mini programs can be accessed from the WeChat home screen, but they’re hidden by default.

For example, a shopping mall advertised a mini program for prepaying parking fees.Īn advertisement for a mini program by Wanda Plaza (shopping mall) to help users prepay their parking fee. Offline, ads with QR-codes promote mini programs. Many mini games encourage users to share the game with other users in order to earn rewards in the game (e.g., extra lives or bonus points).

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Discovery happens primarily from online social sharing and offline QR-code scanning.In our research, many users mentioned this feature and believed that it would help save storage space on their phone.

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Users don’t need to install (or uninstall) a mini program.(We’ve superimposed some English translations on the screenshots for clarity.) Two WeChat mini programs: The food-delivery mini program Are You Hungry (left) and the travel-booking program C trip (right). There are mini programs for games, food delivery, shopping, ticket sales, home services, image editing, and more. Mini programs are mobile apps built for and within the WeChat platform.Introduction to WeChat Mini Programsįor those not familiar with mini programs, below are a few examples of what they are and how they work. Two examples of “apps within apps” in U.S.: Facebook Messenger (left) has games within the app, and Slack (right) supports third-party services that can link their apps or sites directly. Integration apps offered by SaaS (Software as a Service) companies (For example, Slack users can install integrations that allow them to link to a Google Calendar event or a Trello card directly from within the Slack application.).Facebook Messenger App, which supports third-party games, news, and shopping services within the Games and Discover sections of the app.

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Add-ins for broad software packages, such as browser toolbars and spreadsheet toolpacks (e.g., statistical analysis features that can be added into Excel for those few users who perform ANOVAs, without confusing the vast masses).

In contrast, the WeChat mini programs are a different experience architecture, related to products such as: Traditionally, websites and software applications are closed packages that can’t be extended by users or third-party providers. To find out, we conducted a usability-testing study with 10 WeChat users in Beijing.Įven if you won’t be designing a WeChat mini program, the user-experience implications of this type of extensible user interface are interesting. We wondered how people perceive the difference between these different channels and whether certain tasks are better suited to one channel than to another. WeChat official account for that company.Thus, a Chinese company can interact with users of mobile devices on four distinct channels: Mini programs are similar to apps, but they are built within WeChat: they feel like apps within a larger app.

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A product update at the end of 2017 introduced a new major function in the app: WeChat mini programs (including mini games). WeChat’s integrated services cover all aspects of daily life in China, including social communication, shopping, bill payments, news, and booking services. WeChat, the most popular social application in China, had 1 billion monthly active users as of March 2018.